Tabasco

TABASCO® Brand had limited opportunity to run locally relevant brand marketing, and was often perceived primarily as a “hot sauce” used only to add heat.

A first locally led campaign could reframe TABASCO® as a flavour enhancer for everyday foods - showing that how you use it can make you ‘mild’ or ‘wild’, depending on personal taste.

We launched a social-first campaign spotlighting popular cuisines and simple usage cues to “dial up the flavour,” supported by TABASCO®’s first local brand ambassador, driving strong reach and engagement across brand and retailer activity.