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With more than 800 million monthly active users, Tik Tok is taking the world by storm. What started off as a popular app with young adults to show off their creative side.

It’s one of the great marketing pressure points. Juggling long-term brand building with the need to deliver short-term results. Are you ready to harness your brand purpose?

Like businesses around the globe, chances are social media is occupying more and more of your time and energy, especially when it comes to marketing. Ready to turbo-charge your social media campaigns?

Many memorable ad campaigns tend to be funny. Audiences like to be entertained, but not pitched to and people will pay more attention to a humorous commercial than a factual or serious one.

With more than 800 million monthly active users, Tik Tok is taking the world by storm. What started off as a popular app with young adults to show off their creative side.

It may seem pretty logical. But generations of creatives have been left to ponder this exact question over the years, faced with incomplete or confusing information about the challenge they’ve been tasked to solve.