Why In-Store Activation Still Outperforms Digital In Australia
Everyone said digital would kill retail.
April 24, 2026
When we’re not creating new campaigns for our own clients, our team loves to keep a keen eye on the wider industry. Keep reading for news, reviews and insights taken from the world of marketing.
Everyone said digital would kill retail.
When I hire Account Managers, I’m not looking for the loudest voice in the room or the flashiest résumé.
I started The Marketing Syndicate in 2003.
FMCG challenger brands with female founders are growing at twice the rate of the broader market
Private label now represents 36% of all FMCG sales in Australia.
If you still think loyalty is your safety net, it’s not.