In a crowded cider category, Monteith’s needed to clearly communicate authenticity and quality in a way that cut through quickly.
STRATEGIC OPPORTUNITY
“Made from 100% real crushed apples” provided a simple, ownable proof point — if brought to life with striking, premium visual storytelling.
SOLUTION & IMPACT
We created a hero visual system using precision photography and retouching to place the apple “inside” the bottle — delivering standout creative that brought the real-ingredient story to life.
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