Seresto

Seresto needed cohesive trade, retailer and consumer activity that brought the global campaign idea to life locally—driving cut-through while reinforcing the value of proactive parasite protection.

Localising the global “That Sucks” platform across every touchpoint could create a consistent story from trade to shelf to social—using humour and real-life pet moments to make prevention more memorable.

We localised and rolled out the integrated “That Sucks” campaign across media assets, trade comms and incentives, retailer communications and POS, and a consumer social competition we concepted—creating joined-up impact across the full path to purchase.