Royal Copenhagen

Social Media

Three bowls of ice cream labeled "Head Office" (green), "Dee Why" (pink), and "Circular Quay" (yellow) with a red "Royal Copenhagen" logo above, perfectly illustrating their strategic marketing flair.
PROBLEM
Royal Copenhagen is a premium, much-loved ice cream brand, but its social presence varied across franchise-led channels, making it harder to consistently reflect the brand’s quality, personality and sense of fun.
STRATEGIC OPPORTUNITY
There was an opportunity to bring greater alignment to the brand’s social activity - celebrating its premium positioning while creating a shared approach that supported both brand consistency and local franchise storytelling.
SOLUTION & IMPACT
We provided strategic guidance alongside content creation and management to help unify the brand’s social presence, resulting in more cohesive, engaging content that better captured Royal Copenhagen’s playful premium character.
A phone screen shows an Instagram grid featuring dreamy images of ice cream, beaches, and desserts, all in a warm color palette of pinks, reds, and beiges. It's the perfect visual marketing strategy for capturing Australia's vibrant summer vibes.
Top: Two people carrying surfboards on a sunny Australian beach. Bottom: Close-up of a scoop of ice cream.
Top image: Person kayaking on water near a bridge and opera house at sunset. Bottom left: Three empty waffle cones. Bottom right: Dessert with ice cream and chocolate sauce on a plate—a picture-perfect case study in visual storytelling to showcase creative marketing strategies.
A smartphone showcases an Instagram profile grid bustling with vibrant family scenes, delectable desserts, ice cream cones, and a scenic ferry ride. It's a visual journey capturing the essence of life in Australia.
A smartphone display showcases an Instagram profile curated by a savvy marketing agency, featuring a grid of colorful images with ice cream, food, and people against vibrant backgrounds.