Four'n Twenty

In a crowded, promotion-led frozen meals category, Four’N Twenty needed a compelling reason to choose the brand at shelf and convert broad sponsorship attention into purchase.

The Paris 2024 Olympics provided a high-profile cultural moment to leverage the brand’s broader sponsorship exposure — translating awareness into action through a simple, aspirational prize mechanic.

We delivered an on-pack “Win a trip to Paris to see the Games” promotion, supported by microsite, digital and in-store POS, helping amplify the sponsorship platform and keep Four’N Twenty front-of-mind throughout the Olympic period.