Nannas

Consumer Promotion

Nanna's dessert promotion in Australia showcases tempting product images of jam donuts and cookie dough bites, artfully surrounded by strawberries, chocolate, and a donut. Enter for a chance to win $10,000 and over 100 other prizes.
PROBLEM
Nanna’s needed to support the launch of a new Bites range within independent supermarkets, while continuing to drive performance across its established core portfolio in a highly competitive category.
STRATEGIC OPPORTUNITY
An exclusive consumer promotion within independents created a focused opportunity to drive awareness and trial of the new range, while using the strength of the core brand to maintain momentum and visibility at shelf.
SOLUTION & IMPACT
The promotion delivered strong shopper engagement and contributed to overall brand sales growth during the campaign period, reinforcing Nanna’s position within independents and supporting continued momentum across the broader portfolio.
In the bustling supermarket freezer section, where various dessert packages tempt the senses, a hand holds a smartphone showcasing an online entry form for a dessert promotion. This clever activation strategy seamlessly blends digital ease with sweet indulgence.
Promotional display for Nanna's products in Australia, featuring a chance to win $10,000. Showcasing delicious pastries and strawberries, with easy entry instructions and over 100 prizes. Join this exciting activation and experience the taste of winning!.
Promotional poster for Nanna's products, featuring a "Win your bite of $10K instantly!" contest. Our marketing activation includes mouth-watering images of desserts and a QR code for entry details.
Two promotional flyers for Nanna's baked goods showcase a tempting contest to win up to $10,000 instantly. Crafted by our expert marketing agency, these flyers feature vibrant product images, nutritional information, and enticing promotional details.