Petbarn

Consumer Promotion

PROBLEM
The dog and cat parasiticide category is cluttered and confusing, making it harder for shoppers to choose confidently and for brands to stand out.
STRATEGIC OPPORTUNITY
A Petbarn-exclusive promotion platform could simplify the decision and unite Elanco’s portfolio under a single, ownable idea—adding an extra reason to buy.
SOLUTION & IMPACT
We created ‘Protect & Win’ as a portfolio-led promotion platform for Petbarn, giving shoppers a clear incentive to purchase while lifting visibility and cut-through for Elanco’s brands in-store and online.
Store display promoting a contest to win pet-friendly holidays, featuring bright yellow graphics with images of suitcases, a dog silhouette, and stunning photographs of travel destinations in Australia.
A collage of PetBreak promotional graphics is displayed on a tablet, smartphone, and in-store sign. Showcasing pet products with the text "Protect & WIN Pet friendly holidays," it's a creative marketing initiative designed to captivate customers and elevate brand engagement.