Palo Alto

Marketing Activations

PROBLEM
Online risk is escalating for young people, but reaching school-aged audiences with cyber safety messages in a way that cuts through and drives real behaviour change is challenging.
STRATEGIC OPPORTUNITY
Palo Alto Networks created a platform to build practical, age-appropriate cyber skills — engaging students through formats and voices that feel relevant, trusted and safe.
SOLUTION & IMPACT
We concepted and produced a teen video series designed to resonate with teenagers, and developed audience-first creative materials for primary-school holiday workshops — helping equip students with the confidence and know-how to stay safer online.
A person documents a gamer at their computer desk, surrounded by colorful lights, capturing the scene with a professional camera for an engaging case study on gaming trends in Australia.
A cameraman captures a product launch scene with a seated person on a sandy beach, the vast ocean serving as the perfect marketing backdrop.
On an Australian beach, three people gather; one with a camera poised on their shoulder, another in a black jacket, and the third dressed in a dark shirt and shorts. Their animated discussion centers around an upcoming launch, capturing the essence for an insightful case study.
A group of people, some viewing a camera on a set, is gathered outdoors in a green area. One holds equipment. They're wearing casual clothing, likely collaborating on a marketing project for an exciting new product in Australia.
A man enthusiastically gestures while showcasing a new product on his phone to four women seated on a bench, enjoying the serene park setting.
Infographic about digital footprint and online privacy, emphasizing the importance of careful posting. It includes questions about privacy settings, post consequences, and online sharing. A marketing case study highlights real-world effects of neglected digital footprints.
Infographic titled "Protect your privates" detailing steps to safeguard personal data online, featuring an Australian case study. Learn about setting privacy settings, using strong passwords, and being cautious with sharing information for optimal protection.
Explore your future with Palo Alto Networks as we launch our cybersecurity career promotion. Dive into roles in administration, analysis, engineering, and more. Scan the QR code for job opportunities—your next career move awaits!
A partially assembled jigsaw puzzle showcases a person in winter attire against a red and black background, adorned with snowflakes and branding logos. With two pieces disconnected, it's like an agency's clever launch campaign teasing us from Australia.
A hand holds a smartphone displaying a social media post announcing the launch of Cybersecurity Awareness Month by Palo Alto Networks and CyberFit Nation, highlighting efforts from Australia.
Exhibition booth with Palo Alto Networks branding, featuring a character and informative boards about cyber safety and security education, showcasing their latest product. This engaging display highlights innovative solutions in Australia’s evolving marketing landscape.