WD40

Marketing Activations

PROBLEM
WD-40 needed to grow usage of its iconic Multi-Use Product while improving understanding and consideration of its expansive Specialist range across trade and serious DIY audiences.
STRATEGIC OPPORTUNITY
Education-led storytelling, brought to life through credible creators and clear use-case content, could unlock new occasions for MUP (“there’s always another use”) and simplify choice across 17+ Specialist SKUs.
SOLUTION & IMPACT
We delivered always-on content, influencer partnerships and paid campaigns across both portfolios, supported by high-impact product photography and creative assets to build confidence, drive relevance and fuel repeat use.
A group of people laying on the grass with a camera for a marketing agency.
A man taking a picture of a classic car with its hood open for marketing purposes.
A group of people standing around a dirt bike in a garage, possibly discussing its marketing potential.
A man is standing next to a black mustang, showcasing the brand's latest marketing strategy.