Blackmores

Consumer Promotion

Basketball player preparing to shoot, next to text about meeting Chris Goulding. Includes image of Blackmores Super Magnesium+ bottle and logos.
PROBLEM
Blackmores needed a compelling retailer-exclusive activation to celebrate its new Basketball Australia sponsorship and drive cut-through at shelf.
STRATEGIC OPPORTUNITY
The partnership unlocked a “money can’t buy” reward that could excite consumers while delivering added value for a key customer, Woolworths.
SOLUTION & IMPACT
We created an exclusive consumer promotion offering the chance to meet Chris Goulding plus family game passes—bringing the sponsorship to life in-store and giving shoppers a standout reason to choose Blackmores.
In an exciting promotional display in a supermarket aisle, customers have a chance to win a contest to meet an athlete. This captivating setup by our marketing agency showcases products elegantly displayed on stands, bringing a slice of Australia right into the heart of your shopping experience.
Display of Blackmores supplements with promotional "Win" signage and a chance to meet Chris Goulding.
Person holding a tablet displaying an online form for a competition entry, featuring fields for personal details and product purchase information.