On The Menu

On The Menu needed to build awareness and drive trial for a new chilled pasta and sauce range, launching into a competitive category where cut-through at shelf is critical.

A compelling, family-friendly shopper promotion created a clear reason to purchase during launch, encouraging trial while reinforcing the range as an accessible, everyday meal solution.

The promotion generated strong consumer engagement and purchase momentum throughout the campaign period, supporting the successful launch of the range and contributing to increased share and value growth within the category.