TABASCO® Brand needed a strong sales-driving mechanic in independent retail, where impulse, visibility and a clear reason-to-buy are critical to convert at shelf.

Seasonal “win in this store” promotions could create high perceived odds of winning — strengthened by displaying the major prize in-store to build belief and urgency.

We delivered two seasonal independent retail promotions each year, built around a win-in-store mechanic and prominent prize displays, driving standout shopper engagement and delivering sales results that exceeded targets.