SHOPPER MARKETING
At TMS, we know that shopper marketing is critical in not only driving sales but also building brand loyalty. That’s why we specialise in providing exceptional shopper marketing services that enable our clients to connect with their customers at the point of purchase. Our team offers a comprehensive range of services, including strategy and insights, concept development, point of sale design and production, all with the aim of creating a seamless customer experience that drives results. By working closely with our clients, we gain insight into their customers’ behaviour, preferences, and motivations, which we use to develop effective strategies and create compelling concepts and experiences that resonate with customers along the path to purchase and inspire them to act.
FREQUENTLY ASKED QUESTIONS
What is shopper marketing?
Shopper marketing is the discipline of influencing purchase decisions at every stage of the path to purchase, from pre-store research and online browsing, right through to in-store activation and post-purchase loyalty. Unlike broad brand marketing, shopper marketing is specifically designed to reach people in the right mindset, at the right moment, and nudge them toward conversion.
At TMS, we plan across the entire shopper journey. This means digital touchpoints before a consumer enters a store, in-store displays and POS materials that drive conversion at shelf, and post-purchase communications that build repeat purchase and loyalty.
How is shopper marketing different from brand marketing?
Brand marketing builds long-term awareness, emotional connection, and preference. Shopper marketing works alongside it to convert that preference into a purchase. The two are complementary, but they require different thinking.
Importantly, research shows that a high percentage of shoppers have already made their purchase decision before they step foot in a store or visit an online retailer. This means effective shopper marketing starts well before the shelf. It operates across pre-store digital environments, social media, and search, as well as in-store POS and displays. TMS plans shopper campaigns across this entire path rather than just the final metre of shelf.
What does a shopper marketing campaign include?
A TMS shopper marketing campaign covers the full path to purchase. This typically includes:
Strategic shopper insights and behaviour analysis. Campaign concept development across pre-store, in-store, and post-purchase touchpoints. Point-of-sale material design, copy, and production. Retailer-specific presentation materials and pitch support. Digital and social content aligned to shopper mindsets. Post-campaign measurement and reporting.
We don’t just think about what happens at shelf. We plan for the moments before a shopper ever walks through the door, including online browsing, recipe searches, comparison behaviour, and category triggers.
How long does a shopper marketing campaign take?
Most shopper marketing campaigns take 8–12 weeks from brief to in-store execution. This includes strategic planning, concept development, retailer approval processes, creative production, and installation. Timelines can vary depending on retailer requirements, the number of channels involved, and production complexity. We’ll always give you a clear timeline at briefing stage.
Which retailers do you work with in Australia?
We work across the full range of Australian retail channels including Woolworths, Coles, IGA, Chemist Warehouse, Priceline, Dan Murphy’s, BWS, Petbarn, Bunnings, and specialty independent retailers. Our experience spans grocery, liquor, pharmacy, hardware, and pet retail. This gives us a thorough understanding of each retailer’s requirements, style guides and approval processes.