The tms logo on an orange circle.

The Benefits of Video Marketing Content For Your Business

As businesses continue to adapt to a digital-first world, it’s becoming increasingly important to create and distribute video content to ensure a successful digital marketing strategy – after all, it’s often easier to ‘show’ than tell! From increasing brand awareness to driving conversions, the benefits of video marketing are numerous. This article will explore the value of content marketing, why video should be an integral part of your digital marketing strategy, and how to create content for your business.

 Video content marketing encompasses the creation and distribution of videos to promote your business, and is a powerful tool for businesses to establish and nurture a connection with their audience. Whether it’s a promotional video, a product demo, or a behind-the-scenes look, video content can help you connect with your audience on a deeper level, and catch their attention faster. A recent study found that over 80% of businesses use video content as part of their marketing strategy, and 99% of those businesses plan to continue using video in the future.

Benefits of video marketing content: 

1. Increased Engagement: Video content is more engaging than written content, meaning that it captures the attention of your audience much faster. Videos are a more interactive medium that allows businesses to communicate their message in a more engaging and visually appealing way. By leveraging captivating visuals, sounds, and effects, businesses can convey their message in a more interesting and memorable way, which can keep viewers engaged for longer periods.

2. Improved SEO: Video content can help boost your search engine rankings by including your website in the first page of search engine results, making it easier for potential customers to find you online. But how does it work? Search engines ultimately love video content because it’s more engaging than written content and as a result can keep users on your website for longer.

3. Brand Awareness: Video content is shareable, making it easier for your brand to reach a larger audience. Video content is easily shareable on social media platforms, which means that it can be seen by a wider audience beyond your immediate followers. When your video content is shared, it can increase your brand’s visibility and help you reach new audiences that you may not have been able to reach otherwise.

4. Increased Customer Trust: Video content can help build trust with potential customers by showcasing your expertise and knowledge in your industry. By creating informative and educational video content, businesses can establish themselves as thought leaders in their industry. By sharing their knowledge and expertise through video content, businesses can build trust with potential customers and position themselves as the go-to resource for information in their industry.

 5. Emerging AI Technology: As the digital landscape evolves, the frontier of video content marketing is set to be revolutionised by emerging AI technologies. AI-driven tools are now capable of automating video creation, personalising content delivery based on user behaviour, and optimising campaigns in real-time. These advancements not only streamline the production process but also provide businesses with unparalleled insights into their audience’s preferences and interactions. As AI continues to integrate deeper into the video marketing sphere, businesses that leverage its capabilities will find themselves at the forefront, delivering more impactful and resonant content to their audiences than ever before.

In conclusion, video marketing is a powerful tool that can help businesses increase engagement, improve their SEO, increase brand awareness, and build trust with potential customers. By incorporating video content into your digital marketing strategy, you can establish a deeper connection with your audience and achieve your business goals more effectively. Additionally, the integration of ai technology further streamlines the production process, optimises based on user behaviour, and delivers unparalleled insights into consumer preferences.

Video marketing has become a crucial component of any digital marketing strategy. Whether you’re looking to increase brand awareness, drive conversions, or build trust with potential customers, video content can help you achieve your goals. If you’re interested in implementing a video marketing strategy for your business, The Marketing Syndicate can help. Contact us today to learn more about how we can help you create and distribute high-quality video content that engages and converts your target audience.


– Hubspot. (2021). The State of Video Marketing in 2021 [Infographic]. Retrieved from

– Forbes. (2021). The Top 15 Video Marketing Statistics for 2021. Retrieved from

Follow us @tmsactivationsagency