Wild Turkey Bourbon briefed The Marketing Syndicate to help leverage sales in LMG during its key winter sports period: the State of Origin rugby league series.

During an engaging 4-week promotion, consumers across the LMG network of stores were invited to redeem a personalised sports bag (their choice of Steeden, Gilbert or Gray Nichols) with a $20 P&H fee.

The Marketing Syndicate built the promotion website, including personalisation and countdown functionality, as well as providing credit card and PayPal facilities for consumers to maximise ease-of-entry.

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