Rebel/Amart is the key national account for SKINS. The brief was to create an engaging account specific campaign to help drive SKINS sales across Australia.
The Marketing Syndicate created the SKINS Win a Jeep promotion. Entry was via a unique code supplied to consumers with their SKINS purchase in Rebel and Amart stores.
A high-impact key visual was developed, clearly featuring the Jeep major prize. It was rolled out across multiple POS elements and provided cut through in-store allowing consumers to quickly identify the prizes on offer. Daily prize draws for SKINS vouchers were also used to increase the perceived chances of winning.
With aligned brand values, the partnership with Jeep reinforced the SKINS positioning as an exciting, innovative, technical and relevant brand to Australian consumers.
The campaign was further leveraged across SKINS and Rebel owned channels including eDMs, website and Facebook communications.