OUR WORK.
The Marketing Syndicate was briefed to work with the SKINS global agency to deliver and execute a national consumer promotion.
The team created and developed a 6-week promotion with an insured major prize of $250,000, with the fun theme ‘SKINS Get Rich Kick.’
Consumers nominated their preferred challenge when they entered the promotion – an AFL, NRL, Rugby Union or Soccer kick.
The promotion was driven by TV, digital, social media and in-store POS, creating consumer engagement and drove incremental sales for SKINS across Australia.