A key shopper insight showed us Australian consumers wanted access to Gatorade equipment, just like their sports heroes.
In response, The Marketing Syndicate developed and activated a 360o on-pack loyalty campaign – ‘Get Gatorade Gear’ in 2013. The campaign was so successful it was repeated in 2014.
Consumers collected points by entering unique codes from the back of their Gatorade labels to redeem for Gatorade equipment.
The Marketing Syndicate built the entire backend of the promotional website and designed, sourced and produced the Gatorade gear itself. Our in-house warehousing and fulfilment arm redeemed over 15,000 prizes in year 2.
A 10-seccond TVC tag, digital, social media and in-store POS created consumer and sports club engagement, leveraging the promotion and the Gatorade sponsorship of the AFL.
The activity drove incremental volume growth across all SKUs while leveraging the Gatorade sporting equipment..