Elanco wanted TMS to create and implement a promotion to roll out in their independent Pet Stores and Vet Clinics that was in line with the pet ownership interest and the category. TMS soon established that pet owners love to talk and share stories and photos of their pets – we came up with the PSI Promotion (Pet Scene Investigation) taking naughty photos of your pets caught in a crime scene.

The purpose of the promotion was to drive sales of Elanco products, to incentivise potential new customers to trial and loyal customers to repeat purchase.

This promotion is in market at the moment and has some fantastic entries with the pet owners being really passionate about their pets and the products.

We’re a boutique Sydney promotional marketing and creative agency trusted by some of Australia’s biggest brands. We’re 100% passionate about what we do, and that passion shows through in the quality of our work. Give Ingrid Ambrosius a call if you'd like to know more about The Marketing Syndicate and our services.