Blackmores set a challenge to drive trial and sales of Blackmores Toddler Milk in Woolworth’s stores nationally. TMS executed a promotion that incentivised consumers to trial and purchase Blackmores Toddler Milk by offering a gift with purchase. The GWP tied back to the retailer ($20 Woolworths E-Gift Card) by utilising an insured promotion platform which eliminated the risk of over redemption.

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