TMS were challenged to create an engaging campiagn to support their ongoing partnership of the Sydney Running Festival and to increase brand interest and purchase across the Blackmores range within the pharmacy channel.

TMS created an integrated national promotion with a highly aspirational prize pool that appealed to both our primary target of the ‘everyday athlete’ as well as the broader vitamin purchaser.

The promotion was supported in-store with point-of-sale, online through digital and social media and targeted eDMs. The campaign achieved a significant uplift in sales and a high level of entries and engagement and TMS will commence work on the 2018 campaign soon.

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