Building a strong brand identity: Why you need brand guidelines

As businesses and brands continue to evolve at a rapid pace, it is more important than ever to have a consistent and recognisable branding strategy in order to stand out in a crowded market. Brand guidelines are a crucial component of this strategy, as they help businesses ensure that their brand is cohesive across all platforms.
So what are brand guidelines, exactly? Brand guidelines, also known as brand style guides, are a set of rules and specifications that define how a brand presents itself to the world. These guidelines typically include elements such as logos, typography, colours, imagery, and tone of voice. They act as a reference for anyone who creates or uses branded materials, such as designers, marketers, and content creators.
Here are three reasons why every business needs brand guidelines:

  1. Consistency:  With a set of guidelines in place, your brand can ensure that its messaging is consistent across all channels. This consistency helps to establish brand recognition and creates a sense of trust and credibility with your audience.
  2. Efficiency:  By creating a set of guidelines, your team can streamline the design process and reduce the time and effort spent on creating branded materials. This can save your business time and money, as you won’t need to reinvent the wheel every time you create something new.
  3. Brand protection:  Brand guidelines can help protect your brand from inconsistencies and misrepresentations that can harm your brand’s reputation. By clearly outlining how your brand should be presented, you can ensure that your message is conveyed accurately and effectively.

Examples of companies who have easily recognisable brand guidelines to maintain a consistent and recognisable identity include:

Apple: Apple’s brand is instantly recognisable, thanks in part to its iconic logo and sleek, minimalist design. Apple’s brand guidelines specify the use of the logo, typography, and imagery, as well as the tone and voice of its communication.

Coca-Cola: Coca-Cola is known for its classic red and white branding, which is used consistently across all of its marketing materials. The company’s brand guidelines also specify the use of its iconic logo and typography, as well as the tone of its messaging.

Nike: Nike’s brand guidelines include specific rules for the use of its logo, typography, and imagery, as well as guidelines for how its branding should be used in different contexts, such as in-store displays, packaging, and social media.
Brand guidelines are a vital tool for any business looking to establish and maintain a strong brand identity. They provide consistency, efficiency, and brand protection, ensuring that your brand is always presented in the best possible light. If you’re looking to take your branding to the next level, creating a set of brand guidelines is an excellent place to start.
Contact The Marketing Syndicate to learn more about how we can help create custom brand guidelines tailored specifically to your business needs.