Brands Emerging on Tik Tok


With more than 800 million monthly active users, Tik Tok is taking the world by storm. What started off as a popular app with young adults to show off their creative side, Tik Tok has quickly become a new platform for brands to advertise in new and exciting ways.


Tik Tok have noticed an influx in marketing activity and as a result have recently launched an advertising process as well as hyperlinking capabilities for brands. However, marketing that has been taking place on Tik Tok strays away from the traditional sense of advertising and leans further toward creating brand awareness and interacting with the younger audience through funny videos and challenges specific to the app.


A number of different brands have developed marketing strategies that tie in perfectly with the Tik Tok culture and appeal to younger audiences. Some brands, such as popular shoe brand Sketchers, have incorporated their advertising strategy with the current climate and have pledged to donate 10 masks to front line workers in the USA for every video on Tik Tok that uses the specified sound and hashtag #danceformasks, with a total of 1 million masks being donated. Other brands, such as Nivea have opted to create Tik Tok challenges based around their own brand. The Nivea Splash Challenge has a total of 54 million views on Tik Tok and has seen users recreate the iconic Nivea splash in an attempt to be reshared on the brands social media channels and website. Some brands, for example MAC Cosmetics, have simply used the platform to show off parts of their business that their audience may not have seen before such as behind the scenes at runway shows.


The emergence of new social media platforms such as Tik Tok have forced brands to communicate to their audience in a way that they may not necessarily have done before. Brands are now engaging with viewers in a more light-hearted way with a higher focus on trends occurring online with some aiming to create their own through hashtags. The Tik Tok trend won’t be going anywhere anytime soon meaning that brands that opt to not adjust their marketing strategy may be left behind – especially in a world where hopping on trends while they’re still relevant is essential.

Instagram Stories’ New #Challenge Feature

Say hello to Instagram Stories’ new challenge sticker!

Social media challenges have always been popular across many platforms, especially in recent years. Now, with more and more people staying home during COVID-19, many have been looking for new, creative ways to pass the time and Instagram may have done just that.

Instagram’s new challenge sticker has become for many a great way to interact with friends whilst still social distancing. Although Instagram challenges have been quite popular in recent years, there hasn’t really been an easy way to give and receive nominations for a certain challenge.

If you see a challenge that you like while scrolling through your friends stories, all you need to do is tap on the sticker which will take you to the Instagram stories camera where you are able to challenge and then nominate a few friends to take part in the challenge with you.

You can also search for challenges by opening your Instagram Stories camera, clicking the stickers button and selecting the #challenge sticker. Some of the most popular challenges include –

  • #Untiltomorrow
  • #Drawsomething
  • #Pushupchallenge
  • #Plankingchallenge
  • #Coupleschallenge

While the world is currently living a quarantine lifestyle, there is a definite trend in fitness related challenges while people attempt to exercise from home – and everyone is loving it!

It’s safe to say that we’re big fans of the Instagram challenges! Which challenges have you tried out?

We’re a boutique Sydney promotional marketing and creative agency trusted by some of Australia’s biggest brands. We’re 100% passionate about what we do, and that passion shows through in the quality of our work. Give Ingrid Ambrosius a call if you'd like to know more about The Marketing Syndicate and our services.