In 2015 TMS approached UnLtd to see if they were able to match us with a charity who needed pro bono help. Unltd share our passion for helping troubled teens and introduced us to KYDS who were looking for help with their brand and marketing assets.
KYDS is a registered charity helping young people understand and manage difficult issues in their lives. They achieve these goals through easily accessed, personalised counselling and mental health support services, family counselling, and early intervention well-being workshops and information events. It was a perfect fit for us.
Our first project required us to update the KYDS logo and create look and feel relevant to teens today while keeping the donors and board members happy. KYDS do not receive any funding and are 100% reliant on donations and sponsorship so it was important to ensure the new look satisfied everyone involved.
STAGE 1: We began by presenting 8 logo designs with supporting web and advertorial examples to give an overview of each concept. We used the existing logo as a base and created designs that were evolutions and others that were totally new.
STAGE 2: After initial feedback, it was evident that we were going to refine the existing logo and retain the colours and hand drawn letterforms. We began by substituting the font for other hand drawn typefaces, replacing the person with a letter and experimenting with the placement of that letter.
STAGE 3: Following more feedback we were able to refine the logo further by tweaking the letterforms to give the logo more energy, we simplified the colour palette choosing vibrant hues to compliment the refreshed design.
STAGE 4: Once the logo was approved we developed a logo family which included a male and female specific version and began work on stationery and supporting collateral.
Since completing the logo and supporting assets, we have been involved with 2 annual fund raising events and have produced a bequest brochure. TMS have been delighted in the transition we’ve been able to bring to KYDS. We’ve thoroughly enjoyed working with Felicity and look forward to continuing this mutually beneficial relationship.
To find out more about KYDS or to make a donation, click here.