Follow-up purchase was identified as critical to the success of Sentinel pet-care brand in the vet channel.

The Marketing Syndicate was briefed to develop a special bounce-back offer to bring pet owners back their local vet clinic to do precisely that.

A simple cash-back incentive was developed that encouraged consumers to re-purchase Sentinel after their initial purchase.

The offer was successful at establishing loyal consumer behaviour and the promotional flyers, handed out by vets were strongly communicated the broader benefits of using Sentinel for their pets.

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