As part of its global sponsorship of the ICC Cricket World Cup 2015, PepsiCo gained exclusive pourage rights at stadiums throughout Australia including the MCG and SCG. The Marketing Syndicate was engaged to assist with the critical task of stadium rebranding for the high-profile event.

Following a thorough fridge audit at premium stadium locations, The Marketing Syndicate designed and implemented the fridge signage change-over at all seven Australian match venues, as well as the design and installation of three bespoke “Pepsi Freeze Zones”.

A dedicated project management and implementation team ensured that the transition was seamless for PepsiCo and an accurate brand presence was maintained at all matches on this global stage.

We’re a boutique Sydney promotional marketing and creative agency trusted by some of Australia’s biggest brands. We’re 100% passionate about what we do, and that passion shows through in the quality of our work. Give Ingrid Ambrosius a call if you'd like to know more about The Marketing Syndicate and our services.