Miss Bic brand has been exclusively developed for the style conscious female consumer.
The Marketing Syndicate created and delivered a highly successful launch campaign for consumers and the trade.
The launch was announced with a trade ad to “Ignite your sales with Miss Bic”, followed by a consumer GWP including pink nail files, mirrors and makeup bags.
Trade activation kits and an incentive campaign were delivered for retailers to PINK YOUR STORE. The kits included wobblers, mobiles, shelf strips, counter and floor mats and hot pink carrier bags.