In Year 2 of Gatorade’s sponsorship of the AFL, TMS created an on-pack campaign to leverage the sponsorship.
TMS not only completed final artwork for the packaging, but also the promo TVC – from storyboards, filming and post edits, social media posts from players such as Scott Pendlebury (over 80,000 views) and eDMs to our email database list (43,000).
As always we completed the KV and the roll out of the point of sale and dispatch of over 5,000 prizes to consumers.
The website for the promotion was interactive and changed to your teams colours and players.
The Marketing Syndicate also worked with Schweppes Australia to activate at an account level throughout the season.